PCD Pharma Franchise Company – The success of a PCD pharma franchise company depends on the number of franchise queries it gets because some of those queries would ultimately convert to sales figures for the PCD medicine company.
How Do the PCD Pharma Franchise Company in Chandigarh and India Get Queries for Franchise?
The top PCD pharma companies along with other small-scale pharma franchise companies cash on the popularity of a product. The more a pharma product is prescribed by the doctors, the more it is in demand. However, the pharmaceutical market is not based solely on the prescription factor. Over-the-counter (OTC) drugs are quite as popular and do not require a prescription from a medical practitioner.
Ultimately, the sale of pharma products is driven by the availability of products. Therefore, the PCD pharma companies in Chandigarh and other parts of India use the franchise model for a regular supply of their pharma products to the pharma distributors, chemists, hospitals, clinics, etc around the country.
The top PCD pharma companies in India use various kinds of marketing and distribution channels to promote their brand and products in the market. The 2 types of marketing strategies used by a PCD pharma franchise company in India are:
1. Hiring a Medical Representative/Marketing Executive
A medical representative acts on behalf of the PCD medicine company and its role is to convince doctors to prescribe the company’s products to the patients. A medical representative can also delegate the marketing and distribution of the company’s products to stockists or pharma distributors in exchange for a profit margin.
2. Appoint Pharma Distributors
Many top PCD pharma companies directly appoint pharma distributors by giving out pharma franchise opportunities to distributors in their area of operation. A well-connected network of pharma distributors operating in various parts of the country is an ideal way for a PCD pharma franchise company to make people aware of its brand and products.
Tips used by the PCD Pharma Companies in Chandigarh to Increase Queries for Franchise
The pharma companies in India can use the pharma PCD franchise model to operate a successful business. Here, the PCD medicine company gives authorization to individuals or pharma distributors to engage in commercial activities on behalf of the PCD pharma franchise company. The commercial activities referred here pertain to the promotion, distribution, and selling of the company’s pharma products in the market.
The following strategies can help a PCD pharma franchise company attract potential clients.
- The pharma company can give out pharma franchise opportunities to various local pharma distributors operating in different parts of the company for a better market penetration and sustainability. The plus point of this process is that the pharma distributors understand their local market and thus find it easy to promote and sell products in their comfort zone.
- Though monopoly-based distribution enjoys tremendous popularity, it may restrict your reach in a large metropolitan city. Therefore, it is better to let more distributors access your products for PCD within the same city.
- Many pharma franchise owners stress the importance and benefit of dealing with a supplier with a diverse range of pharma products. Therefore, make sure your product range is diversified, caters to general and specialty segments, and covers varying price range.
- Follow a franchise model that is easy to adopt and helps the pharma franchise owner to launch its business with minimal difficulty. Keep a checklist of documents required ready for minimal errors.
- A pharma franchise agreement is usually drawn for a period of one year and can be renewed. However, it would help attract more pharma distributors and clients if the term duration can be stretched beyond one year.
- Give free promotional inputs and marketing material to pharma distributors to aid with promotion in their area of interest. This will save them the cost of advertising and boost their productivity. The best PCD pharma company in India gives out incentives, monthly promotion deals, visual aids, product samples, manuals, customer training, etc for efficient marketing.
- The Internet is the best marketing tool of the 21st century. Therefore, pharma companies must invest in digital and social media marketing for a broader reach. Facebook, Twitter, Google Plus, SEO, SMM, WhatsApp, PPC, Bulk Email, Bulk SMS are widely used to attract clients and make people aware of their products.
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